In this article I put forward the concept of data trusts as a way to claw back some control over the digital utilities that we rely on for our everyday lives.
In order to have real choice online, we need portable data and consent. We need separate platforms, protocols and licenses, such that each represents a check or balance on the others.
Online consent is severely broken and the wreckage extends beyond the impossible-to-navigate consent windows. Could consent champions help fix it?